JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we conducted quantitative surveys in the U.S. and the U.K. using SONAR, JWT’s proprietary online tool. (We surveyed 531 Americans and 524 Britons age 18-plus from Oct. 31-Nov. 8; data are weighted by age, gender and income.) We also received input from nearly 70 JWT planners across more than two dozen markets, and we interviewed experts and influencers across sectors including technology, luxury, social responsibility and academia.
Schaut euch wenigstens die TOP 10 an. Besser ihr nehmt euch Zeit für die TOP 100