JWT’s 10 Trends for 2012 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we conducted quantitative surveys in the U.S. and the U.K. using SONAR, JWT’s proprietary online tool. (We surveyed 531 Americans and 524 Britons age 18-plus from Oct. 31-Nov. 8; data are